The Good “Attractive bottle design”. “Good value”. “Practical”. “Good brand message”. “Pleasant scent”. “Moderate natural sweetness”. “Natural taste”. “Session-able”. “Moderate mouthfeel”. “Good balance”. “Smooth taste”. The Bad “Limited carbonation”. “Lacking acidity”. “Absent dryness”. “No USP”. “Not full flavoured”. “Weak aftertaste”. Packaging Islands Apple cider may look familiar to those who haven’t seen it before, because […]

