The Good “Positive brand message”. “Eye-catching bottle”. “Cheap price”. “Clear expectations”. The Bad “Impractical”. “Limited backstory”. “Subtle fruity smell”. “Too acidic”. “Lacking sweetness”. “Artificial taste”. “No USP”. “Not full flavoured”. “Non session-able”. “Watery mouthfeel”. “Harsh flavour”. “Harsh aftertaste”. “Overall not pleasant”. The bottle didn’t contain a blurb to enlighten to the history of the company, […]

